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PartsTrader Adds Industry Veterans to Management Team

By Dale Sailer on 22 Jun 2012

Press Release:

PartsTrader LLC, a Web-based parts sourcing, quoting, and ordering platform supporting the automobile collision repair industry, announced today that it has hired seasoned industry professionals Dale Sailer, David Merrell and Troy Holm to lead the company's efforts in implementing the PartsTrader system in the collision repair and collision parts markets. Each brings a unique background to the PartsTrader team.

Sailer will serve as the company's Vice President of Business Development. Prior to joining PartsTrader, Sailer was Chief Executive Officer of DKI Holdings LLC, a diversified services company focused on the disaster restoration contracting market, including the company's flagship franchise company, Disaster Kleenup International Inc. During his ten year stint, DKI's system-wide revenue grew from $360MM to over $1.1B, developing a disparate group of independent contractors into North America's largest disaster restoration organization, and achieving the #1 position in Qualified Remodelers' annual ranking of the largest national contracting organizations for 6 of the last 8 years. He also led the expansion of DKI into the insurance DRP market, growing the company's claims referral business from less than $1MM in annual job value to the #2 position in the US market over eight years, with virtually all of the resulting work being delivered to the company's network of independent restorers.

Under Sailer's leadership, DKI participated in two significant volunteer initiatives on a national scale. For the last two seasons, the company participated in every construction build on the popular ABC television series Extreme Makeover: Home Edition, benefiting families in need across the country. DKI also signed on as the first national sponsor of the Safely Out program developed by Citizen's Voice, an initiative that facilitates the safe evacuation of children, the elderly, and the disabled whenever disaster strikes a community.

Sailer is no stranger to the collision industry, having worked at CCC Information Services from 1990 through 1999. He was a member of the original CCC Autobody Services management team when the division was created in 1992, and he was responsible for the initial rollout of EZNet, CCC's proprietary network which connected insurers and repair facilities electronically and processed over $2B in job value annually. At the time of his departure, Sailer was Group Vice President of CCC's Product Sales and Delivery Organization, responsible for all of the company's insurance products. During his time at CCC, Sailer also was a member of the cross industry team that developed the first I-CAR training class for collision repair facility front office employees.

"I'm thrilled to be part of the PartsTrader team," states Sailer. "Having devoted most of the last twenty years of my career to developing and implementing business models that ensure the ability of the independent service provider to remain competitive, and in fact prosper, in a rapidly changing, increasingly challenging business environment, I am excited that the company's core values are so similar to my own. PartsTrader's platform ensures in the fairest way possible that the businesses with the most efficient and effective business practices will thrive."

Merrell joins the company as its National Account Director. Merrell will have primary responsibility for the company's relationships with regional and national collision repair organizations, as well as regional and national parts suppliers.

Prior to joining PartsTrader, Merrell spent six years with CSi Complete of Columbus, OH where he most recently served as Vice President of Sales and Service. He was a member of the company's executive management team and directly managed many of CSi Complete's large customer accounts in the collision repair supply chain, as well as representing the company at the Collision Industry Conference, and to the Society of Collision Repair Specialists, the Automotive Services Association, and SEMA.

Merrell previously worked at Enterprise Logistics Inc. as a Divisional Sales Director, and at Comp Est Estimating Solutions.

Over the years Merrell has also served the collision repair industry in a volunteer capacity. He is currently a Director At Large and Board Member of the National Auto Body Council, as well as a Co-Chair of the organization's Fundraising Committee.

Holm joins PartsTrader as its first Field Relationship Manager. He is responsible for developing relationships with repair facilities and suppliers and ensuring that their experience with the PartsTrader platform delivers tangible benefits to their respective businesses.

Prior to joining PartsTrader, Holm was Vice President of Sales for Collision Services Inc. of Hudson, IA, where he rose through the company's management ranks over a 20+ year career. Most significantly, Holm developed a keen understanding of collision repair facility operations through the thousands of visits he made to clients over the years.

Like Merrell, Holm has been very active in larger collision industry initiatives, serving on the founding committee of the National Auto Body Council's Recycled Rides program as its Collision Repair Shop Coordinator. Recycled Rides is a community awareness project whereby members of the National Auto Body Council repair and donate recycled vehicles to families in need throughout the United States. It is anticipated that the new PartsTrader team will continue to support and engage with the industry through association and organization participation and involvement.

"We are delighted that professionals of Dale's, David's and Troy's caliber are joining our rapidly growing team," states Rob Cooper, PartTrader CEO. "Their in-depth knowledge of this market, their reputations for integrity and fairness, and their relationships with many of the industry's key players will more easily facilitate the adoption of our technology in the US collision repair market."

Sailer and Merrell are based in PartsTrader's corporate office in Chicago, while Holm will be located in Phoenix, AZ.




About PartsTrader LLC

Headquartered in Chicago, PartsTrader is a Web-based parts sourcing, quoting, and ordering platform supporting the automobile collision repair industry.  Originally launched in 2004, a redesigned and redeveloped system was later created to serve the unique needs of the domestic market and subsequently introduced in the United States in March 2012.  The PartsTrader platform is available 24 hours a day, 365 days a year to facilitate fair, competitive trade between all collision parts supply chain partners.  For more information about PartsTrader, visit our website at or contact Rob Cooper at (312) 794-7823. 

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