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Collision Industry Veterans Join PartsTrader

By on 18 Mar 2015

Respected and experienced professionals to focus on key strategic markets

(Chicago, IL) March 18, 2015 - PartsTrader, the leader in creating efficient and transparent procurement markets for the auto collision repair industry, announced today the appointment of three collision industry veterans as Strategic Account Managers.  Michael Noirot, Mike Stacy, and Dave Apseloff join the company and will advocate for specific segments of the collision repair industry.

Michael Noirot is the Strategic Account Manager focused on insurance accounts.  Noirot is a 26 year veteran of the collision and insurance claims industry. He was director of national accounts for Mitchell International and ADP Claims Services Group (AudaExplore) and vice president of the collision division of the Automotive Service Association (ASA). For the past eight years he worked at CARFAX, Inc. as the primary liaison to the P & C insurance industry.

Mike Stacy joins PartsTrader as the Strategic Account Manager serving the multi-shop operator market.  A seasoned automotive sales professional when he joined CCC in 1992, Stacy quickly became the company's #1 auto body sales representative for several years, ultimately rising to the position of Zone Vice President and managing 28 colleagues in CCC's Western Region.  After a decade of service, he opened up and ran two award-winning AAMCO franchises before diving back into collision as VeriFacts' Vice President of Sales and Marketing.  To round out his collision background, Stacy served as Director of Corporate Strategy for Seidner's Collision Centers, a southern California MSO with 14 locations, for the last two years.

Dave Apseloff joins PartsTrader as the Strategic Account Manager serving the OEM and Dealer Group segment, bringing over 20 years of industry experience to his new role.  His unique combination of high level relationship management skills paired with his deep knowledge of the needs and capabilities of automobile industry software and applications make Apseloff a strong fit for the organization.  Immediately prior to joining PartsTrader, he was the OEM General Manager for Dealer Tire where he built and nurtured relationships with key executives in the automotive industry. He spent 18 years at Reynolds & Reynolds, where he rose through the ranks to hold several regional management roles, including software implementation and professional services, before moving into managing key OEM accounts.  Additionally, he holds several technical certifications.  Throughout his career, Apseloff gained a reputation as a strong advocate for his dealership and OEM clients with a "big-picture" vision.

"We consider ourselves fortunate to be able to attract such industry leaders to our team, allowing us to continue the forward momentum PartsTrader has experienced over the past year," said Dale Sailer, Vice President of Business Development.  "These three industry veterans each bring a particular set of skills that they have acquired over their careers that will help take the organization to the next level of industry acceptance."

The three new Strategic Account Managers will join Ken Weiss, PartsTrader Strategic Account Manager for the alternative parts channel, in working across the organization to ensure that the necessary corporate resources are appropriately aligned to deliver on the company's client commitments and its own internal business plan.

About PartsTrader
PartsTrader is a web-based collision replacement parts market connecting OEM, aftermarket, remanufactured, specialized and recycled automotive parts suppliers with collision repairers looking for replacement parts. PartsTrader partners with stakeholders across the collision industry to improve the quality of the collision parts purchasing experience for all participants.  For more information about the PartsTrader system, how it works, and how it benefits collision repairers and parts suppliers, visit or contact us via email at [email protected].

Media Contact
Dale Sailer
Vice President, Business Development
[email protected]

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